Guess

Guess has always paid particular attention to the voice of young people, and this is also true in the creation of its latest series of watches. In its "What's Trendy" campaign, it directly engages Millennials from around the world, each of whom discusses the latest fashion trends in their own country and the progressive changes in direction. This is how the line of watches in shades of blue and gold was born, inspired by the 1990s and in turn a nod to the 1970s.

Denim and gold, paisley patterns, natural leather, blue paired with satin-finished metals, and classic steel chronographs : all the new models embody wearability combined with the youthful, carefree allure that has always distinguished the brand. Denim, the maison's flagship, harks back to the Marciano brothers' first jeans collections: skinny, stone-washed, and iconic, they were dedicated to Marilyn Monroe.